About the client
Dastgyr is a B2B marketplace reshaping how suppliers and retailers connect in Pakistan. It streamlines supply chains with logistics, secure payments and financing, helping businesses source, sell and scale in emerging markets.
About the project
The Acquisition App equips field sales agents to onboard, verify and manage retailers in their territories. Ali co-led the design from discovery to delivery, including interviews, workflow mapping, wireframes, design system creation and usability testing.
The challenge
Agents relied on paper lists and memory to manage retailer data. Managers struggled to assign tasks clearly, updates were slow, and follow-ups inconsistent. This hurt productivity and slowed retailer growth.
Agents cared most about:
- Onboarding retailers quickly to hit performance targets
- A reliable, simple tool that did not crash
- Quick verification and updates
- Easy access to retailer history
The solution
A streamlined mobile app with two main workflows.
Verify new retailer
- Enter phone number, confirm or edit details, verify in a few taps
- If not yet onboarded, agents can send a push notification or call instantly
My retailers
- List of onboarded retailers, starting with those with fewer orders to drive follow-ups
- Filters by area, date and order volume
- Retailer profiles with edit, verify and direct call options
Also included
- Profile page for agent info and settings
- Scalable design system for future features
Usability testing and iteration
- Simplified confusing terminology
- Made filters optional
- Adjusted list behaviour to match agent workflow
- Added a direct call option from retailer profiles
Outcome
- Managers gained clear visibility into agent assignments
- No need for paper tracking or memory-based workflows
| Measure | Result | What changed |
|---|---|---|
| Agent productivity | 70% faster | Onboarded faster and managed tasks with clarity |
| Time saved | 1 hr / day | No more manual notes or paper-based assignments |
| Retailers onboarded | +30% | More onboarding means higher agent earnings |
| Follow-ups | 1 click | Push and call, straight from retailer profiles |