// 01
About the client
QLU Recruit is a search platform for executive recruiting firms. The first version was custom-built for Spencer Stuart. While powerful, it required heavy training and manual onboarding, which slowed adoption and scalability.
// 02
The challenge
The original search UX was cluttered and complex.
- 15+ filters crowded the left side
- 3 different starting options: prompt, job description, filters
- Multi-step flows with previews, popups, and manual edits
This caused:
- Hours of manual onboarding
- CS and Sales tied up in training instead of growth
- Inconsistent, confusing results, and a loss of trust
- Low adoption despite strong backend capabilities
A powerful tool that felt too complex to use, stalling growth.
// 03
The old screens
Where the product started: every entry point competing for attention at once.
// 04
The approach
As Head of Product Design, Ali led a full redesign of the search experience.
- Discovery and alignmentSurfaced pain points with CS, Sales and Engineering
- Defining successSpeed, adoption, training reduction
- Direction settingConversational AI as the default, filters kept for experts
- Iteration and reviewTested milestones, user feedback loops
- Stakeholder advocacyBeta data used to hold trust and alignment
// 05
The solution
// 06
The impact
| Area | Before | After | Impact |
|---|---|---|---|
| Avg. search time | 10–15 min | 5 min | 3x faster |
| Relevance & accuracy | Mixed | Consistently high | ↑ Trust |
| Training time per user | Hours and long sessions | Minimal | Freed CS/Sales time |
| Product adoption (LogRocket sessions) | Baseline | +70% | Major lift |
| Learning curve | Steep | Low | Faster onboarding |