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// case study · QLU

QLU World: The Recruiter’s Agentic Ecosystem

QLU World is a virtual workplace that unites all of QLU’s proprietary apps with agentic AI. The vision: move beyond standalone tools and give recruiters a connected ecosystem to work faster, think smarter, and scale their reach.

clientQLU
roleHead of Design
year2024–2025
outcomeagentic workspace shipped
QLU World: The Recruiter’s Agentic Ecosystem
// 01

About the client

QLU World is a virtual workplace that unites all of QLU's proprietary apps with agentic AI. The vision: move beyond standalone tools and give recruiters a connected ecosystem to work faster, think smarter, and scale their reach.

// 02

About the project

As Head of Design, Ali led QLU World from concept to launch.

  • Aligned founders, product, and engineering around a shared vision
  • Defined positioning and design direction
  • Designed the virtual environment and AI interactions
  • Ran workflows, beta testing, and feedback loops that drove adoption internally and with external partners
// 03

Context and vision

After launching 10+ recruitment tools and winning Spencer Stuart as a flagship client, QLU leadership aimed higher: own the end-to-end recruiter ecosystem.

QLU World was the answer. One platform integrating collaboration, automation, and AI agency.

// 04

Phase 1: virtual collaboration core

Built in 5 months, QLU World became the core collaboration hub.

Features

  • Team floors, meeting rooms, and personal offices
  • Recording and playback
  • Calendar integration and screen sharing

Adoption

  • Entire company communication migrated to QLU World
  • 4 external IT companies onboarded for beta testing

Impact

  • Faster discovery and resolution of UX issues
  • Cultural shift from scattered tools to one shared workspace
Home view is the central hub where you can see teammates’ rooms, invite or join them, search for people, open your calendar, and step into meeti…
Home view is the central hub where you can see teammates’ rooms, invite or join them, search for people, open your calendar, and step into meeting rooms with extras like recording and screen sharing.
The meeting room opens in a new window for focus. You can minimise it or return to the map with the shrink button. Invite participants, share your scr…
The meeting room opens in a new window for focus. You can minimise it or return to the map with the shrink button. Invite participants, share your screen, raise your hand, or use emoji reactions to keep discussions engaging.
// 05

Phase 2: agentic AI

The next step is embedding AI agents into recruiter workflows.

Bella, the recruiter’s personal assistant

  • Manages tasks, calendars, and agendas
  • Provides in-meeting support and post-meeting follow-up
The right side of the office page is a control panel. It shows room participants, limits Bella to chat during meetings, and lets users open Bella-gene…
The right side of the office page is a control panel. It shows room participants, limits Bella to chat during meetings, and lets users open Bella-generated documents. It is designed with scalability and future growth in mind.
If you switch screens while the agent is active, it minimises into a floating widget. You still get real-time notifications, so you stay updated witho…
If you switch screens while the agent is active, it minimises into a floating widget. You still get real-time notifications, so you stay updated without breaking your flow.
// 06

Rayn: executive search agent

  • Initiates projects and runs the QLU2 search engine
  • Handles outreach, scheduling, and reporting
  • Covers the full candidate lifecycle, with recruiter oversight at any point
Rayn works like Bella but handles broader, more complex workflows. On this screen he is searching on QLU2. You can track his progress in real time, gi…
Rayn works like Bella but handles broader, more complex workflows. On this screen he is searching on QLU2. You can track his progress in real time, give instructions, or take over to complete a task manually.
// 07

Roadmap

  • Expand agents across all recruiter workflows
  • Complete the end-to-end agentic ecosystem
  • Position QLU World as the flagship asset in Series A fundraising
// 08

Strategic impact

  • Shifts QLU from tool provider to ecosystem owner
  • Bridges human expertise and AI autonomy
  • Creates a defensible moat with integrated workflows
  • Anchors the Series A narrative in a category-defining vision
// 09

Reflection

QLU World is more than a platform. It is a strategic play to redefine executive search.

The team worked through complex constraints, mapped detailed recruiter journeys, and iterated relentlessly until collaboration, AI automation, and recruiter tooling all clicked together.

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